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Bob 'Idea Man' Hooey's | Point to
Ponder Plan your work and work your plan  No doubt you've heard this statement in the past and
perhaps it sounds like a bit of a cliche from over
use?It has within it a kernel of wisdom and truth that we can use to productively and successfully grow our businesses, our careers, our sales volumes, and even our relationships. I have lived in the country northeast of Edmonton, AB for almost 8 years and each year I plan to improve something here. Might be painting the garage, creating a writing room, rebuilding my fences, creating a walking path to my neighbors, adding to one of the decks, or adding a new flower bed. This year I decided to take a raised area along my driveway, currently grass with a small flower bed, and convert it to a rock garden. Plans include planting 4 flowering fruit trees, additional bushes, perennials, and spots for attractive annuals to add color to this area. There will be a double trellis, bench seating, and a foot path to the middle of this area with the insights and expert help of my gardening diva, Irene. That is the plan. The implementation of that plan has taken a bit longer than I had thought due to rain and an extremely dense, packed area to be dug up. It is coming along nicely and we will have the trees and some of the perennials in this year for sure, but the finished product might take until next year. Will it be worth it? Of course, but it takes work. Doesn't everything good? Being successful in your leadership role, your career, building your company, or enhancing your sales takes similar effort. A good plan (vision), built-in flexibility (adapting to change), a commitment to turning over the sod (or fill in the _______), cultivating the area and soil (relationships), planting and of course watering (marketing and other investments) until you see the growth or completion you originally envisioned. I wish for each of you a great summer. Take some time to reflect and refresh yourselves and plant seeds of success in your lives and involvements. I'll let you know how the project turns out and include a picture in a future issue. Update July 1st: This raised area is starting to look like we envisioned it. Next weekend we will plant the trees and start some of the other phases of this creative project. © Bob 'Idea Man' Hooey Communication is really a part of the 'sales' process By Bob 'Idea Man' Hooey
People buy or say 'yes' to
something, for emotional reasons in relation to benefits perceived
and sometimes received. They use facts to back up or justify their
purchase or decision to get involved. In your communication with people, it
would be wise to keep in mind that people will react
'emotionally' to what you say or write. You are
'selling' your ideas, your position, your services, your
products, and most importantly yourself when you communicate.
Perhaps it would be beneficial to take
a moment and discuss the basic reasons we've found that people buy
or say 'yes' to something. These emotional needs underlie the reason
they buy into your programs, buy your products, or buy you as a
person to work with or deal with; why they can be persuaded to say
'yes' to something. Psychologist Abraham Maslow did
exhaustive research and concluded that all people had a hierarchy of
needs. He ranked them from the most basic to the loftiest:
physiological (sheer survival), security, social, self-esteem, and
self-actualization. There is one more: transcendence which is all
about helping people grow and become better. (works for me..)
In our 'Secrets of EFFECTIVE
Customer Service' Business Enhancing Sales
Success program, I cover the top ten as they relate to
giving people more reasons to engage you, trust you, or buy from
your company. I have included all 25 here for your consideration
(and there are undoubtedly more not catalogued here). In my
book - 'Thinking Beyond the FIRST
These can be helpful in your
interpersonal skills and dealings with family, friends, employees,
managers, co-workers, clients, and suppliers as well. Remember when
you communicate effectively, people want to be involved in your life
and in helping you succeed. If you want to be successful in
leadership, sales, your career, or in your community it would be
wise to learn and apply these lessons. Emotional
needs:
Whether you are talking one-on-one,
presenting to a group of people, or communicating in writing, your
audience or readers will be evaluating and reacting
to your words and 'filtering' them through one or more
of the above emotional needs.
Tough sell isn't
it? But if you have done your homework and know a
little bit about the needs, background, and thought processes of
those you want to reach, it will be much easier. You can enhance
your chances of success by carefully crafting your communication to
touch or draw on the emotional needs of your audience or
readership. But be cautious in its use. Some would ask, isn't this
manipulation? My gut reaction would be to say no! On the
surface it might appear that way, but only you know your
'true' motives. If your 'true' motive is to
communicate more clearly and more effectively and your desire is to
serve them by giving them all the information they need in a way
that makes it easier for them to relate to it - then I say go for
it! Having an honest desire to help people is what builds a
foundation for success in your leadership, sales, career, or
business and helps ensure both longevity and success. Works for kids
too! We want our kids to grow up healthy, and make
decisions that will be good for their future. We need to find ways
to appeal to them at their level. This even applies to working with
family and friends, as well as clients, co-workers, management, and
staff. Wow! So, remember that communication,
especially effective communication, is really a process of selling -
selling your ideas, your desires, your dreams, and your
future. How effective will you be in persuading people to buy
in? How successful will you be in inspiring them to help
you? © Copyright 2002-2008 Bob 'Idea Man'
Hooey www.ideaman.net
All Rights Reserved. Used with permission of the author. Bob's innovative, profitable Ideas
At Work! have been successfully applied by thousands
of professionals across How rich are you?  "Happiness is not based on position, power, or
prestige but on the relationship with other people that you love and
respect." Not sure who penned this, but it has a seed of
truth in it for sure.I remember visiting with a client, who has become an encouraging friend, and being told he was the wealthiest man in his organization. He considered himself wealthy because of his vast circle of friends. I have been privileged to become one of them over the past 4 years.  I consider myself rich as well for the same
reason, in part, from each of you who followed our move to this new
delivery system to keep in touch and to allow me the privilege of
sharing my thoughts, ideas, and on occasion a rant or two...smile. I
am rich for the clients who trust me with their leaders and teams,
who invite me to challenge them to grow. I am rich for the people in
my life who believe in me and push me way beyond what I
think possible to greater success in touching people I have yet to
meet. This could have been a point to ponder, but I believe that 'gratitude delayed is greatness denied'. It is critical that we acknowledge the greatness and brilliance within those who touch our lives. Thank you so much for yours... Here is a little movie (The Richest Man) from my friend Mac Anderson at Simple Truths that just came out. Enjoy it, buy the book, and get your own copy and share it with your team and those who enrich your life. Tell them today how much they mean to you and how they have enriched yours. That simple truth will enrich theirs beyond measure. PS: Picture is myself and Jana Barnhill when we were inducted into the Toastmasters International Hall of Fame as Accredited Speakers in 1998. This year Jana is our incoming International President and I have been given the honor to present at their annual Leadership Luncheon in Calgary. It will be great to reconnect and catch up from the last 10 years. Last Minute News June:
 July 20-August 4th:
What
motivates a motivator? ***** If you are new to our Ideas At Work! family, welcome
aboard. We publish this monthly e-zine to share ideas
and keep in touch with our friends, readers and audience members
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A very productive month: with new
articles being written and published; 1st sponsor recruited for The
Power of One!; 2nd annual gathering of CAPS Edmonton and Calgary
members in Red Deer; 2 studio sessions to film additional sales
clips for Secret Selling Tips series and new leadership clips for
new Secret Leadership Tips series; updated Pocket Wisdom for Selling
Professionals and sent off to print; finished volume two (26 issues)
of SST in both English and French; finished volume two for email
delivery series; renewals from our US companies continue to flow in
for Secret Selling Tips; lots of writing and working on various
websites to support our projects. 
Bob will be on the road through North-western Montana,
Oregon, Washington and then up into BC and back to Alberta
Bob 'Idea Man' Hooey would be pleased to be a
part of your success team and to work with you to help make your
conference, meeting or training event a success. For more
information about customized keynotes, professional and personal
leadership training and coaching, seminars/retreats, please
visit 
