|| Point to
your work and work your plan
No doubt you've heard this statement in the past and
perhaps it sounds like a bit of a cliche from over
It has within it a kernel of wisdom and truth that we
can use to productively and successfully grow our businesses, our
careers, our sales volumes, and even our relationships.
have lived in the country northeast of Edmonton, AB for almost 8
years and each year I plan to improve something here. Might be
painting the garage, creating a writing room, rebuilding my fences,
creating a walking path to my neighbors, adding to one of the decks,
or adding a new flower bed.
This year I decided to take a
raised area along my driveway, currently grass with a small flower
bed, and convert it to a rock garden. Plans include planting 4
flowering fruit trees, additional bushes, perennials, and spots for
attractive annuals to add color to this area. There will be a double
trellis, bench seating, and a foot path to the middle of this area
with the insights and expert help of my gardening diva,
That is the plan. The implementation
of that plan has taken a bit longer than I had thought due to rain
and an extremely dense, packed area to be dug up. It is coming along
nicely and we will have the trees and some of the perennials in this
year for sure, but the finished product might take until next
year. Will it be worth it? Of course, but it takes work.
Doesn't everything good?
Being successful in your leadership
role, your career, building your company, or enhancing your sales
takes similar effort. A good plan (vision), built-in flexibility
(adapting to change), a commitment to turning over the sod (or fill
in the _______), cultivating the area and soil (relationships),
planting and of course watering (marketing and other investments)
until you see the growth or completion you originally
I wish for each of you a great summer. Take
some time to reflect and refresh yourselves and plant seeds of
success in your lives and involvements. I'll let you know how the
project turns out and include a picture in a future
Update July 1st: This raised area is
starting to look like we envisioned it. Next weekend we will plant
the trees and start some of the other phases of this creative
© Bob 'Idea Man' Hooey
Communication is really a part of the 'sales' process
By Bob 'Idea Man'
People buy or say 'yes' to
something, for emotional reasons in relation to benefits perceived
and sometimes received. They use facts to back up or justify their
purchase or decision to get involved.
In your communication with people, it
would be wise to keep in mind that people will react
'emotionally' to what you say or write. You are
'selling' your ideas, your position, your services, your
products, and most importantly yourself when you communicate.
Perhaps it would be beneficial to take
a moment and discuss the basic reasons we've found that people buy
or say 'yes' to something. These emotional needs underlie the reason
they buy into your programs, buy your products, or buy you as a
person to work with or deal with; why they can be persuaded to say
'yes' to something.
Psychologist Abraham Maslow did
exhaustive research and concluded that all people had a hierarchy of
needs. He ranked them from the most basic to the loftiest:
physiological (sheer survival), security, social, self-esteem, and
self-actualization. There is one more: transcendence which is all
about helping people grow and become better. (works for me..)
In our 'Secrets of EFFECTIVE
Customer Service' Business Enhancing Sales
Success program, I cover the top ten as they relate to
giving people more reasons to engage you, trust you, or buy from
your company. I have included all 25 here for your consideration
(and there are undoubtedly more not catalogued here). In my
book - 'Thinking Beyond the FIRST
updated for later in 2008) we actually explore 51
These can be helpful in your
interpersonal skills and dealings with family, friends, employees,
managers, co-workers, clients, and suppliers as well. Remember when
you communicate effectively, people want to be involved in your life
and in helping you succeed. If you want to be successful in
leadership, sales, your career, or in your community it would be
wise to learn and apply these lessons.
- To make money
- To save money
- To save time
- To avoid effort
- To gain comfort
- To improve health
- To escape pain
- To be popular
- To attract a partner
- To gain praise
- To conserve our possessions
- To increase our enjoyment
- To satisfy curiosity
- To protect our family
- To be in style
- To satisfy an appetite
- To emulate others
- To have beautiful things
- To avoid criticism
- To avoid trouble
- To take advantage of
- To be individual and unique
- To protect our reputation
- To gain control over aspects of our
- To be safe
Whether you are talking one-on-one,
presenting to a group of people, or communicating in writing, your
audience or readers will be evaluating and reacting
to your words and 'filtering' them through one or more
of the above emotional needs.
Tough sell isn't
it? But if you have done your homework and know a
little bit about the needs, background, and thought processes of
those you want to reach, it will be much easier. You can enhance
your chances of success by carefully crafting your communication to
touch or draw on the emotional needs of your audience or
readership. But be cautious in its use.
Some would ask, isn't this
manipulation? My gut reaction would be to say no! On the
surface it might appear that way, but only you know your
If your 'true' motive is to
communicate more clearly and more effectively and your desire is to
serve them by giving them all the information they need in a way
that makes it easier for them to relate to it - then I say go for
it! Having an honest desire to help people is what builds a
foundation for success in your leadership, sales, career, or
business and helps ensure both longevity and success.
Works for kids
too! We want our kids to grow up healthy, and make
decisions that will be good for their future. We need to find ways
to appeal to them at their level. This even applies to working with
family and friends, as well as clients, co-workers, management, and
So, remember that communication,
especially effective communication, is really a process of selling -
selling your ideas, your desires, your dreams, and your
future. How effective will you be in persuading people to buy
in? How successful will you be in inspiring them to help
© Copyright 2002-2008 Bob 'Idea Man'
All Rights Reserved. Used with permission of the author.
Bob's innovative, profitable Ideas
At Work! have been successfully applied by thousands
of professionals across North America.
He is the author of 10 leadership, sales, and business success books
and his articles appear in North American consumer, on-line, and
How rich are
"Happiness is not based on position, power, or
prestige but on the relationship with other people that you love and
respect." Not sure who penned this, but it has a seed of
truth in it for sure.
I remember visiting with a client, who
has become an encouraging friend, and being told he was the
wealthiest man in his organization. He considered himself
wealthy because of his vast circle of friends. I have been
privileged to become one of them over the past 4 years.
I consider myself rich as well for the same
reason, in part, from each of you who followed our move to this new
delivery system to keep in touch and to allow me the privilege of
sharing my thoughts, ideas, and on occasion a rant or two...smile. I
am rich for the clients who trust me with their leaders and teams,
who invite me to challenge them to grow. I am rich for the people in
my life who believe in me and push me way beyond what I
think possible to greater success in touching people I have yet to
This could have been a point to ponder, but I believe
that 'gratitude delayed is greatness denied'. It is
critical that we acknowledge the greatness and brilliance within
those who touch our lives.
Thank you so much for
Here is a little movie (The Richest Man) from my friend Mac Anderson at Simple Truths that just came out. Enjoy it, buy
the book, and get your own copy and share it with your team and
those who enrich your life. Tell them today how
much they mean to you and how they have enriched yours. That
simple truth will enrich theirs beyond measure.
Picture is myself and Jana Barnhill when we were inducted into the
Toastmasters International Hall of Fame as Accredited Speakers in
1998. This year Jana is our incoming International President and I
have been given the honor to present at their annual Leadership
Luncheon in Calgary. It will be great to reconnect and catch up from
the last 10 years.
A very productive month: with new
articles being written and published; 1st sponsor recruited for The
Power of One!; 2nd annual gathering of CAPS Edmonton and Calgary
members in Red Deer; 2 studio sessions to film additional sales
clips for Secret Selling Tips series and new leadership clips for
new Secret Leadership Tips series; updated Pocket Wisdom for Selling
Professionals and sent off to print; finished volume two (26 issues)
of SST in both English and French; finished volume two for email
delivery series; renewals from our US companies continue to flow in
for Secret Selling Tips; lots of writing and working on various
websites to support our projects.
Pic: Taking time
to relax and read. Whew!
Joined with my friends
Steve, Kelly, and Christine for their annual Canada Day celebration.
Always a good time and great to relax with fun
Happy Canada Day to
our fellow Canadians.
July 4th: Happy Independence day to our US
July 20-August 4th:
'The Power of One! - Pocket Wisdom for Leaders'
and send to printers.
'In the Company of Leaders' and send to be
proofed, layouts fine tuned before creating a downloadable pdf of
this amazing collection of wisdom from these generous guest
authors and leadership experts.
- Expand www.InTheCompanyOfLeaders.com website and create
a special Toastmasters' only vault and resource pages for launch
on August 15th in Calgary.
- July 15th and 16th, Bob will be
in Kananaskis, AB working with 14 Western Regional Sales Directors
and leaders from a multi-national financial services
- Bob will be on the road through North-western Montana,
Oregon, Washington and then up into BC and back to Alberta
- Sailing and relaxing in Seattle
and area (oh yah!)
- Visiting friends and family in
- Working on Secret Leadership Tips
series and website to support it. Working on other websites,
articles, promotional pieces, and outward bound
motivates a motivator?
Taking a day off to go sailing off
Puerto Vallarta, Mexico and spending some uninterrupted
time sitting on a secluded beach. This is what I did on impulse last
Check out these two little videos...
just a tease...smile
Just a couple of minutes... can
you imagine spending a couple of
Here is a short clip taken
aboard the Gypsy Princess (Spirt) en-route to our private beach
where we had a guided snorkel session, and the crew made lunch for
us just off the beach. What an awesome
I was viewing these two videos and pondering
including them in this month's issue. I decided it was so much fun I
should do it again. So tickets are booked... off to PV on August
30th for a week of relaxing and sailing.
If you'd like to
join me... perhaps we could create something which would allow us to
both write off a portion of the trip. I am available for coaching
one-on-one or in small groups. Drop me a note if this might
appeal to you... email@example.com
Bob 'Idea Man' Hooey would be pleased to be a
part of your success team and to work with you to help make your
conference, meeting or training event a success. For more
information about customized keynotes, professional and personal
leadership training and coaching, seminars/retreats, please
visit www.ideaman.net or call our Creative Office at:
(780) 736-0009 for availability.
Ask about a customized conference,
coaching, or educational training package to suit your specific
career, company, or organizational needs.
Ask about our innovative leadership
and/or sales leaders' motivational training
If you are new to our Ideas At Work! family, welcome
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and keep in touch with our friends, readers and audience members
who wanted to remain in contact and share in the lessons we
acquire along the way.
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- In the Company of Leaders is coming
together for the Toastmasters convention in Calgary where
Bob is keynoting their Leadership Lunch.
- Pocket Wisdom for
Selling Professionals has been updated for
- Pocket Wisdom for
Leaders - The Power of One! is being sponsored by
The Brick. Bob will personally give copies to those
who attend his keynote in Calgary
- Bob quoted on sales in Toronto Globe and Mails' June
Report on Business.
September 8th is my next adventure in Edmonton's Drop
Zone. Last year I was able to raise over $3200 in support of
Easter Seals by rappelling down the outside of a 27 story
hotel building. This year, with your help I would like to
raise $5000 or more.
For more information visit my Drop Zone Bob website or go directly here to donate safely online.
Bob 'Idea Man' Hooey is a professional
speaker, author, leadership, sales, and business success
educator and expert
Bob is a long time leader and professional
member of Canadian Association of Professional
Speakers, a member of NSA-Arizona,
as well as the International Federation for Professional
He is proud to be an active professional member of
these amazing groups of people dedicated to polishing their
craft and to better serving their clients and audiences.
Bob is the co-founder and a past president of CAPS
Vancouver, an honorary founding member of CAPS Sask., an
honorary member of CAPS Halifax, as well as being an active
member of CAPS Edmonton. He served as CAPS National Director
He would be happy to discuss how he can work with
you to equip and motivate your leaders, their teams, sales
teams, or volunteers to grow and to succeed.
Call him today at 1-780-736-0009 to explore
leveraging his innovative Ideas At Work with your
Or, email him directly at firstname.lastname@example.org
Ideas At Work!
10 Creativity Corner
Alberta T0A 0Z0, CANADA