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Ideas@Work! - Strategies for Success

July 4, 2005

In this issue...
A Point to Ponder!
Welcome to Ideas@Work! - Strategies for Success
Growing your career or company PROFITABLY to the next level
Strategy Bites Back
21 Ways to Increase Sales This Year
In our August issue
New service available to event organizers
It's official, the web is 'Full of Hooey!"
Help me build my readership...

A Point to Ponder!

Ever thought... I'm only one person, what can I do?

Ashley and Porsha Demyen are 9 and 11 respectively (Ashley is standing on the left). These two young ladies dramatically answered that question recently when they announced they'd met and surpassed their goal of raising $10,000 for Edmonton's 'Support Network.'

Their goal began last fall when they shared the thought of doing something to put their handprint on the community and caught the vision for helping people who hurt in Edmonton. Their mom works at The Support Network and acted as their assistant, along with their dad. They hand wrote appeal letters and sent them out... the response was amazing... and on April 18th, 2005 (Ashley's 9th birthday) they presented a check to The Support Network for $10,000.

As I sat in that audience (quietly wiping the 'wetness' that was leaking from my eyes) I thought, "if an 9 and 11 year old can do that... what can I do, what can we as adults do, if we decide to commit and follow through on that commitment?"

Edmonton's Bill Comrie praised their achievement at a recent Support Network fundraising event - Theresea Comrie Champagne Lunch, at which he was the special guest speaker.

I frequently have people ask me, 'As a motivational speaker... how do you keep motivated?'

Well, this is one of the ways... being open to the stories of those around me who reach out and move mountains in their lives. Allowing myself to be touched by their stories, moved by their actions and inspired by their personal legends and legacies. We are surrounded by un-assuming heros and inspirational people who simply see a need and decide to do something about it... and act on that decision. Thanks Ashley and Porsha... you continue to inspire me!

My challenge for you this month is two fold:

1) Look around and see who might be acting in this role in your life and tell them you appreciate their leadership and inspiration.

2) See what you can do in your own life and role to reach out and make a difference.

Again, as always, I would love to hear what you discover. Drop me a line at  


Bob's desk Welcome to Ideas@Work! - Strategies for Success


Welcome to our July 2005 issue

"Learning is the essential fuel for the leader, the source of high-octane energy that keeps up the momentum by continually sparking new understanding, new ideas and new challenges."  Warren Bennis and Burt Nanus (Leaders: Strategies for Taking Charge)

Welcome to our re-designed and expanded Ideas@Work! - Strategies for Success e-zine. If you are new to our Ideas At Work! family, welcome aboard. If you've been with us a while, I hope you'll enjoy our new expanded format. You can jump ahead to the articles if you have already read this introduction note.

We publish this e-zine to share ideas and keep in touch with our friends, readers and audience members who wanted to remain in contact and share in the lessons we acquire along the way.

You are receiving this e-zine because someone (we hope you) subscribed.  If you want to continue getting this on a monthly basis, simply do nothing. If you decide you do not want to receive this publication, at any time, simply hit the unsubscribe button.

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climber Growing your career or company PROFITABLY to the next level

Price Waterhouse Coopers 2002 Trendsetter survey of fastest growing companies says innovation gives them a distinct advantage over their toughest competitors: "respondents said they expect 30% faster revenue growth from innovation." 

Could it be that innovation will become the solution to overcome slow growth? Looking inward, honing and harnessing the creative juices of your team, seeking input and insight from your clients and suppliers, studying diverse groups, operations and companies to learn transferable insights, just may be the answer you seek as you work to take your company or organization to the next level.  

Growing your people will result in growing your organization. Tapping into your creative genius and applying innovation will enhance your career. Okay, so you'd expect that from someone who makes his living coaching executives and conducting training for their staff. This is a novel and sustainable approach to success in career and business. Making innovation a process and a training function may just be the answer. After all, you have a process for almost everything else don't you?  

To read the complete article click on the following button

>> Read the rest of this innovative article


Strategy Bites Back Strategy Bites Back

Strategy Bites Back
By Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel
Published by Prentice Hall, 2005
ISBN 0131857770
According to Stefan Sten of Business Voice, "This is a naughty book, a really cheeky little brat of a book which ought to be spanked soundly and sent to bed without any supper. Except that, if you did that, you would be missing out on a delightful, entertaining smorgasbord of advice, insights, red herrings, and jokes that together make up a classic text for business leaders."  (Stephan recently shared his views on
The creative team of Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel make you think.and they challenge your preconceived ideas on business strategy. Strategy bites back. because entrenched beliefs that have outlived their usefulness need to be challenged and perhaps pushed aside.
When it comes to strategy, as many of us already know, there are no easy answers. We must make sure we fully understand what we are strategizing about and we aggressively act on those strategies. and we act responsibly, responsively with flexibility when we need to adjust our course.
To purchase your own personal copy of this business building book your library:   


cash 21 Ways to Increase Sales This Year

by Jim Cathcart, CSP, CPAE
(Excerpted from The Eight Competencies Of Sales Leadership)

1. Prepare Yourself To Excel.
2. Notice What Is Working.
3. Know Your Competitive Advantage.
4. Improve Your Sales Skill, Not Just Your Product Knowledge.
5. Target The People Who Are Your Best Prospects.
6. Know What To Be Curious About.
7. Realize Who Is In Your Market.

8. Understand The Person And Their Situation.
9. Find The Diamonds In Your Own Backyard.
10. Ask For Specific Referrals. 
11. Manage Your Sales Reputation.
12. Grow Your Brand Identity.
13. Build A Fortress Of Great Relationships.
14. Learn To Manage Points Of View. 

15. Manage Tension Throughout The Sales Process.
16. Look Like Good News To Your Customer.
17. Cultivate A Selling Style That Uses Your Sales Strengths.
18. Give Samples Of The Experience You Represent.
19. Stay Conscious Of The Meaning In What You Do.
20. Know When And How To Ask For The Order.
21. Deserve To Have Loyal Customers.

>> For the complete article by Jim Cathcart


In our August issue

Coming up next month...

  • Point to Ponder - something to think about!
  • How to avoid training mistakes
  • Confident Decision Making from Brian Tracy
  • Review of Tom Antion's new book. It is not available yet, but I've already ordered 5 copies for myself and a few friends who are interested in being more effective online. Tom is a master in this area and a good friend as well. Should be great!
  • And more...


New service available to event organizers

skOOchie is a sponsor-branded event internet service that you can use as a unique marketing tool. It combines the best of traditional promotional products (magnets, calendars and novelties), media advertising and the internet to enhance your brand recognition at a resonable price. Sponsorships run $125 per month or an annual fee of $1250.00.

We're just gettting set up as a sponsor for our site. This sponsorship will allow us to offer a free service to people planning an event or meeting. Instead of paying $20 (single use fee) to use the service they will get access to it at no charge. Our advertising will be included in their mail outs. Seems like a win-win to me.

Our site is our give back, educational site to the meeting industry with lots of downloadable checklists, tips and techniques to host and deliver a successful meeting or event. We'll be adding skOOchie to the resource list.

Thought I would send this along to our readership and invite you to visit the skOOchie site and give it a spin.  You can pick a series of sponsors... but I would hope you'd select ours. If you have a sales meeting, wedding, reunion, group function, community event or other gathering... this is a great way to electronically connect, invite and track who will be attending.

This new service from Event IQ looks like a winner and could be something you might consider in your own marketing efforts. Drop me a line and tell me how you like it. Drop my friend Dave a note at: if you'd like more information on how you can add this low cost, effective tool to your marketing arsenal. Tell him Bob 'Idea Man' Hooey sent you.


It's official, the web is 'Full of Hooey!"

Back in 1998, if you'd Googled 'Hooey' there would have been very few entries. Doing that today will net you 1000's. The net started to become Full of Hooey with the successful launch of our site late that same year.

Our main site, and its connected sites (maintained by my friends Paul and Joseph at  have been accessed by 100's of thousands of people, many of whom downloaded an article or two, a meeting planner checklist, checkout one of my publications or investigate hiring me as a speaker, trainer, facilitator or executive speech or business leadership coach... many of them have engaged me over the past 7 years. I am gratified by the connections made across the net and across the world.

We are expanding our net presence on a monthly basis as we create specific mini-sites to spoltlight and promote individual publications (eg. or and specific services to assist our clients (eg. Special thanks to my 'skilled' friend Irene who is helping me with this creative project.

This week the net became even more 'FULL OF HOOEY' than normal with the launch of a new site: Go take a peak, have a laugh and pass it on to your friends and colleagues.

For years I have been having fun with my name, and so were many others. I decided last week to play with it myself and was born. I am proud of my 'Hooey' name and what I bring to each of my personal and professional activities.

Bob 'full of' Hooey


Help me build my readership...

Help me build my readership... please pass this issue along to a friend or colleague.

"Purpose is not simply a target that an organization chooses to aim for; it is the organization's reason for being." Perry Pascarella and Mark A. Frohman

Thank you for reading our July 2005 issue of 'Ideas@Work! - Strategies for Success'. We know your time is valuable and our commitment is to make sure each issue has some solid value for you and your team.

Bob 'Idea Man' Hooey would be pleased to be a part of your success team and to work with you for your conference, meeting or event. For more information about customized keynotes, professional/personal leadership training and coaching, seminars/retreats, please visit  

or call our Creative Office at: (780) 736-0009

Ask about a customized conference, coaching or training package to suit your specific career, company or organizational needs.

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