In this issue...
• Point to
Ponder
• Want a Clever Slogan for Your Company, Cause, or
Campaign?
• Success Library
• Last minute notes and
ideas
• Thanks for reading our Sept. 06
issue
|
 Point to Ponder
Sailing Along
"The wind will keep your sails aloft;
The sun will warm your day;
The rain will help your dreams to
bloom,
And bring success your way."
Recently, a close friend gave me a lovely little
crystal sailboat trimmed in gold. It sits on my desk, under my
monitor, as I write this point to ponder. It came with the
above poem which is very simple, yet straight to the point. I will
cherish it as I cherish our friendship.
Some of you may know I am an Albertan, landlocked
sailor. There are model sailboats and other sailing
collectables all over my house. In fact, you'll
see a model sailboat to my right on the desk, and on the wall,
a glass case with nautical knots . Some of you may also
know one of the turning points in my life was my sailing
adventure (with the 'baby' typhoon enroute) from Hawaii to
Japan in August 1988. (I share that story in my keynote, Against the Wind!)
Although I have not been able to do much sailing since
moving to Alberta, the salt does run in my veins and anytime I am
near the ocean or see a boat under sail my heart still
beats faster. You should have seen me as I walked around the
Victoria harbour early in August. Do you have something that gets
your heart beating faster? What is it? What have you done to embrace
and enhance it?
This four line poem has all the elements to help us
sail along in our quest to succeed and live a life of significance.
Give it some thought as you sail forth to tackle each day.
I wish for each of you the thoughts and best wishes
encapsulated in this poem. Make this month a success. Set sail, trim
and adjust them to work the winds and set a course for the harbour
of your choosing. I leave you with these words from Tennyson's poem,
Locksley Hall:
"For I dip into the future, far as the human eye
could see. Saw the vision of the world, and all the wonder that
could be: Saw the heaven fill with commerce, argosies of magic
sails, Pilots of the purple twilight -"
Sail on to greater personal and professional
success!
Bob 'Idea Man' Hooey
PS: the picture is myself and 2 of 3 fellow
sailors (Cpt. John and Dave) crossing the International Date line
enroute to Japan in August of 1988... prior to sailing into the
typhoon.
|
 Want a Clever Slogan for Your Company, Cause, or
Campaign?
By Sam Horn, author
of POP! Stand Out in Any Crowd (Perigee, Sept. '06)
I was looking through the movie listings and the ad for the bank
robbery film The Inside Man starring Denzel Washington and
Jodie Foster caught my eye.
What was the clever slogan that captured my attention? "You
can't judge a crime by its cover."
Kudos. They used a clever twist on a cliche to produce an
intriguing sound-bite slogan.
Wherever we go, whether it's a business luncheon, the bark park,
a bar or the gym, we're asked, "What do you do?" It's important to
develop an intriguing elevator intro (let's agree not to call them
elevator speeches - who wants to listen to a speech?) so we can
quickly and compellingly explain our work so people are motivated to
try it and buy it.
Want to know an easy way to create a "Jerry Maguire Elevator
Intro" that has people at hello?
Write down 10 words you use to describe your company, cause or
campaign. For example, if you own a dog-obedience business, you
might write down dog, canine, puppy, heel, sit, leash, train, obey,
etc.
Then, enter the word "cliche'" into your favorite search engine.
Up will come several online cliche dictionaries. Select one (my
favorite is http://www.clichesite.com) and then type in your
key words, one at a time. You'll find a variety of cliches
containing your Core Words, (what I call these in my book POP!
Stand Out in Any Crowd, out from Perigee in Sept. '06)
Let the word play begin. You don't want to repeat cliche's
(boring), you want to re-arrange them so you have a fresh phrase
that delights people because of its novelty. For example, your
slogan could be, "You CAN teach new dogs old tricks."
Want more examples? Humorist Loretta LaRoche titled her new book,
Squeeze the Day: 365 Ways to Squeeze More Joy and Juice out of
Every Day. Michael Hoffman out of Dallas, TX presents a program
for salesmen called You Lost Me at Hello. A financial advisor
calls her business, Grow Me the Money. See how this
works?
Want to create a "stop-'em-in-their-tracks" slogan for your
business? Visit www.SamHorn.com for information on Sam Horn's 3
hour CD series on POP! Create Purposeful, Original, Pithy Names,
Brands, and Slogans that Help Your Business, Product, and Service
Stand Out.
© 2006
Copyright by Sam Horn. Used with Permission of the author.
|
 Success Library
Each month I share suggestions for strategic reading
that I feel will help you enhance your career, leadership or
business.
This month I have two special recommendations: Sam and
Pat are good friends and better writers. Additionally, they are two
of the 80 plus experts who have contributed to the Quantum Success project.
POP! Stand Out in Any
Crowd by my NSA friend Sam Horn. Sam has been very helpful to
many of us in the speaking and writing fields. This a chance to
repay, in part, her generosity. This book
became available (September 5th) and like you (I hope), I
will be ordering a couple today, perhaps add a few for your success
libary or as gifts for clients and fellow speakers and writers.
Let's help make it a best seller! Let's lean
how to apply her process to build and expand our own branding and
exposure.
Sam's book will be released by Perigee (Penguin-Putnam)
officially on Sept. 5th. If you buy your copy within
this 5-day period Sept 5-10th, it will increase the likelihood of it
catching the attention of other booksellers and book buyers.
You might even want to buy multiple copies (5 - 50) and gift
them to staff members, favorite clients, and fellow professionals.
Get your holiday gift shopping done early and easily!
Editor's Note: Follow the link to a special
bonus to read Chapter One of "POP! Stand Out in
Any Crowd" by Sam Horn.
Then order it and leverage what you learn for continued growth and
success. Buy it for your whole team and leverage your company
success! Drop me a
line and share the best idea you learned and applied.
A special note from my amazing CAPS friend Pat, who has a new book available. Pat
Katz just sent me a note about her 5th book. Between its covers you
will find 64 compelling work-life balance concepts, along with
accompanying quotes, illustrations, and real-life experiences
contributed by some 75 Pause e-zine readers including myself. I can
hardly wait to get one so I can take a pause...
- 'Press Pause...Press
On: Bringing Balance & Perspective
to Work & Life' by
Patricia Katz is now available. View the cover,
Introduction, table of contents, four excerpts and ordering
details. Check it out by following the above link. Add this one to
your September success reading and give a copy to the
important people in your life. Remind them to pause and then press
on.
|
 Last minute notes and ideas
August was awesome
Wow! Who said summers were slow and uneventful? August was an
amazing month, including the day spent with my friend Doug
Stevenson, participating and being stretched in his Story Theater Workshop in Vancouver. Met
Deborah, VP of Everything (otherwise known as his better
half...) What a delightful woman. I can see why Doug speaks so
highly of her. Had a wonderful trip to the coast visiting family and
friends. Even took some time to relax and play and read nonbusiness
novels. Hope to keep in touch with some of my fellow ST students
when I come to Vancouver next month and in December.
I picked up my first copy of "The Brick Way - It's about all of us" enroute home, in
Vernon. Amazing feeling seeing it in print and knowing I had a
distinct leadership role in creating this publication and
sharing this valuable message. 10,000
copies in English and 2,000 in French
will certainly reinforce the message of
each employee's importance in the continued growth and
success of this great company and encourage them to take increased
personal leadership and responsibility for their respective roles.
There are so many creative Brick people who stepped up to make this
idea become a reality. I am humbled to have worked with them. They
are a very important part of why "Nobody Beats The Brick!" Have already been
hearing some good feedback from leaders and staff across the
country.
August 25th, I had the distinct privilege of stepping in at the
last minute to present the opening keynote for The Advantage Board in Calgary. My friend and
client was to have presented it, but his wife was in a serious
accident the afternoon we were to fly down. I told the audience
to imagine their speaker was tall, in shape, dynamic
and sharing from a long and successful track record
in innovative leadership. (Smile!) Following the break,
I led a 2 hour interactive session on Leading for
Maximum Success with the senior executives and their future
leaders. Great opportunity to share some ideas and perhaps engage a
few new clients.
Evidently my picture was included in a special educational
supplement in The Edmonton Sun earlier this month.
The article was about the value of Toastmasters, and someone
included a picture from my presentation at the Regional
Convention in Saskatoon. I can certainly attest to the value of what
being an active Toastmaster can do for your career and your
communication skills. I got my start and built a solid foundation
with the help of my many Toastmaster friends around the world. Visit
the Toastmasters International website to find out
about a club near you. Hone your presentation skills to enhance your
career and ability to communicate and sell.
Congratulations to District Governor, John Rich, DTM and the District 60 team for being President's
Distinquished, #1 ranked District in North America and the 2nd
highest ranked district in the world. I had the privilege of meeting
many of these people last fall in London at their conference.
September looks to be a busy and successful
month
I was invited to participate with a number of top NSA
speakers in a special month long promotion to meeting planners and
clients this month. Each of us has a box on this Speaker's
Gift Box page with a complimentary gift
available to meeting planners or clients who have hired us. Each of
us will send the same teaser email inviting current and
past clients and meeting planners we know. Leveraged
teamwork can be a powerful tool!
We will invite them to visit this page and take advantage of
these gifts from all of the contributing speakers. If you are in a position to recommend or hire speakers
or know someone who is, send me an
email and I will send you, or them,
the invitation. Perhaps you could do this
type of promotion with some folks in your industry? Leverage
can be a powerful force in promotion.
Quantum Success will be completed later this
month. We now have 80 plus amazing experts and authors who
have contributed their wisdom to this collection. Take a peek at the
amazing list of co-authors. I am humbled and overwhelmed by their
generosity. My intention is to have this roughed out and then
we will launch in October. I would love to see this downloaded on
the computer screens of over 10,000 people in October alone.
I'll be asking for your help in promoting it and getting it into
the hands of as many people as possible in October. Look for yours in our October e-zine.
We will be giving it away to everyone we can, as we want to raise
both awareness for the fight to cure Huntington's and funds to help
additional research. We will be asking those who download it
and get some benefit to visit the Laura's Hope site and making a donation to help
find a cure for this terrible disease. You can avoid the rush to
donate and log on now! Smile!
Doing some advance work this month on the CAPS National Chapter
Showcase for our Dec. conference in Vancouver. I'm hosting and
organizing this year's showcase. This role will see me up
early (7AM stage time) on the Friday and Saturday introducing the
best emerging speakers from across the country. My privilege to
serve as their host.
|
 Thanks for reading our Sept. 06 issue
This was written by American poet, Robert Hovey, who passed
away in 1900.
The Sea Gypsy
"I am fevered with the sunset, I am fretful with
the bay, For the wander-thirst is one me, And my soul is in
Cathay.
There's a schooner in the offing, With her
topsails shot with fire, And my heart has gone aboard her, For the
Islands of Desire.
I must go forth again to-morrow! With the sunset
I must be, Hull down on the trail of rapture, In the wonder of the
sea."
Thought I would share it with you... Have a great month!
*****
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