What makes 'YOU-nique?'

By Bob ‘Idea Man’ Hooey

"To my customer; I may not have the answer, 
but I'll find it.
I may not have the time, 
but I'll make it.
I may not be the biggest, 
but I'll be the most committed to your success!"

In a world of increasing "me-too's" and "sorta-like's" and "ditto's" - what makes you stand out from the crowd? What 'YOU-niqueness’ do you bring to the marketplace that will make your potential customers want to deal with you and return time and time again? Are there things you do that your customers aren't expecting?

Take a few minutes and give some creative thought to these questions. Analyze your answers, for in them are revealed, the secrets of your eventual success and competitive edge.

•	What do I provide my customers that they can't get everywhere else?

•	What can I do as follow-up as a thank you to people -- even those who don’t buy from me now?

•	What can I say or give to my customers that will influence them to remember me and the experience they enjoyed with my firm?

•	What 'extra-unexpected-value' can I provide my clients after they buy from me?

•	What can I give my customers that will totally amaze them -- something they would never expect?

•	How can I build long-term relationships and communicate with clients and their families that will influence them to remember me for years to come?

Based on careful thought -- what changes will you commit yourself to making which will ensure these 'You-nique' factors become part of your daily operation? 

When will you start? Now might be a good time!

© Copyright 2000- 2005 Bob ‘Idea Man’ Hooey http://www.ideaman.net All rights in all media reserved.
Articles may be copied or used for non-profit purposes, without the consent of the author, as long as the article, contact information and by-line are reprinted intact… 

Credit Statement to be included in Reprints.  “Reproduced with permission of the author. © Copyright 2005 Bob ‘Idea Man’ Hooey http://www.ideaman.net All rights in all media reserved. Visit http://www.eBusinessSuccess.biz for more helpful articles like this one.”

About the author: 

Bob ‘Idea Man’ Hooey is a sought after productivity strategist, creativity catalyst and idea farmer (http://www.ideafarmer.biz), who regularly writes for North American consumer, association and trade journals, on-line magazines and company intranets. He is the author of nine books, a mini-book series, four success systems and an e-book series. Bob is a motivational, business and association keynote conference speaker and executive leadership trainer and coach (http://www.leadersedge.biz). He is a professional member of the Canadian Association of Professional Speakers and the International Federation for Professional Speakers. 

Visit his website for additional leadership, business and career development articles like this one: http://www.ebusinesssuccess.biz