Problems? Don’t Ignore the Nudges

     All problems are not equal. Some bite you. Some nudge you. Those nudges are worthy of your attention. 
     There are two types of problems, acute and chronic, with two distinct warnings signs and different methods of solving them. You need to be aware of both and how to deal with them. You may already know about the first type. But knowing how to identify and solve the second type will provide greater benefit for you and your association.
     The acute problem is most common. You don’t need to go looking for it. It usually rears up and bites you on the rear. The acute problem appears suddenly, gets lots of attention and demands immediate action. A classic example is a fire or an angry member.
     The chronic problem is lessor recognized but more important. The chronic problem builds slowly - so slowly that we often get used to the slight discomfort. We even make excuses for it or ignore it. Even if discovered, the chronic problem tends to attract controversy and experts who refute the problem. They claim that there is no proof, ‘that this is not a real problem yet’. We have examples of this in smoking, global warming and stock piling of used tires.
Acute Problems
     The existence of the acute problem in irrefutable. In the hi tech world we could call it digital - on or off. No one questions the reality of the problem. The question is how fast can you fix it? 
     Solving an acute problem takes a tactical approach and centers on damage control. The Titanic striking an iceberg was an acute problem - real, immediate and demanding time sensitive action. There is no question this was important at the moment. The solutions demands action, little time for thinking and little on finesse but high on noticeable results. In the movie and TV series of the same name, M.A.S.H., they never did fancy surgery - they just saved lives.
     Reaction time is important. Reacting to acute problems is best handled with prepared tools and rehearsed methods. There is little time to think. You must react. Firefighters react quickly because they have practiced their methods. They don’t need to ‘solve’ the problem of putting out fires - they just kick the plan into 
action. There is no time to focus on solving the problem
of fires - just making this one go away. 
Chronic Problems

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The real danger is chronic problems. Why? They are the cause of all acute problems and they often are disguised. They are more analog than digital.
     An association suddenly loses money, or a company suddenly lays off 1,000 people. Say ‘suddenly’ and it seems to absolve everyone of responsibility. The Titanic disaster was avoidable - yet why did ‘they’ let it happen.
     The reality is that nothing happens suddenly. There were decisions or non-decisions and signs along the way before things went over the cliff. We see the signs. We chose to ignore them, or pretend they are no threat. Eventually the chronic problem that we had the most time to think about and most choices with, erupts into an acute problem that leaves us few choices and demanding immediate action. The Captain of the Titanic had many choices before he struck the iceberg - few after.
     Chronic problems are the root of all acute problems. And acute problems are merely the symptoms of chronic problems. Yet dealing with symptoms often gets the most attention and resources. There is no question that acute problems must be handled. But the reality is that it will happen again. When we spend time correcting acute problems we are not solving the problem – we are simply putting a band-aid on it. 
Innovators
     The true innovators are those who recognize the chronic problems before they become acute problems. Innovators act to create a new market or take their company in a new direction. The pundits who are rooted in the past and base their popular opinion on acute proof may down play the innovators ideas. The innovators will sometimes be wrong. But the pundits will never be right.
     Everything in the history of Lotus 123 said they were on course. Yet their best year was the last year before they were overwhelmed by Microsoft with Excel and the MS Office software suite. Once Lotus was hit with the acute problem it was too late. They should have been looking for the chronic problem of computer users wanting to move information between different applications.
     If you are busy fighting forest fires, find a way to put them on hold. And more importantly seek out and address the chronic problem behind the acute problems. Make it your responsibility to expose the lurking chronic problems and strategize your attack before it can raise its ugly head to bite you.

 2002 George Torok delivers seminars and keynotes on Creative Problem Solving, Presentations Skills, and Personal Marketing. He is the host of the radio show, Business in Motion and co-author of the national bestseller, Secrets of Power Marketing.  You can contact him at 905-335-1997 or visit www.Torok.com Used with permission.