we greet friends, loved ones or strangers
which means with love.
is key word to the universal spirit of
which makes Hawai'i renewoned as the world's
of understanding and and fellowship.
or leaving people with Aloha.
be surprised by their reaction.
it and its is my creed.
Duke Paoa Kahanamoku
recent adventure to Australia, I
mentioned our side trip to Hawaii where we had the
un-expected privilege of walking down the Waikiki beach,
shopping; and finally, as the sunset filled the sky, sharing a meal
with Bob and Rauna May at Duke's Restaurant & Barefoot
Bar on the beach, off Kalakaua Avenue.
side trip was Irene's 1st taste of the Hawaiian magic and
my 20th official trip to the islands. Been
there a few more times than that... but only count the times
I actually get out of the international holding area for a
tour or check in somewhere.
I have enjoyed every
single trip to the islands and this day was no different,
other than the pleasure of sharing it with Irene. We had a
great time exploring together and flew on to Sydney, Australia
about midnight later that day with a touch of Aloha spirit
in our lives. Perhaps we will get there again next January
for a few weeks of sun and fun and a bit of writing along
the way. Perhaps I can write a few of our Ideas @
Work issues adjacent to one of the beaches...hmmmm.
Duke Paoa Kahanamoku was an
amazing man who in his later years became Honolulu's official
greeter and Hawaii's Ambassador of Goodwill & Aloha. He
is best known for his exploits in the sport of surfing and
helped catapult that sport into the spotlight around the world.
But there is more to him than just one of the sports he loved
and and at which excelled.
Duke Paoa Kahinu
Mokoe Hulikohola Kahanamoku was born into an old
Hawaiian family and was one of the last full-blooded Hawaiians.
His grandfather was a Hawaiian high chief. His father was
With the world's
eyes most recently on BC and the 2010 winter Olympics, I thought
I would share some interesting background on the Duke. You
may not know that he was an Olympian for more than 20 years.
He won his 1st gold at 21, as well as a silver medal swimming
in the 1912 Olympic games in Stockholm; he won 2 more gold
medals in the 1920 Antwerp Olympics; he won a silver medal
in the 1924 Paris Olympics; and, finally, at 42, he won a
bronze medal at the 1932 Los Angeles Olympics.
He also swam in exhibitions
in 1918 to raise money for the 1st World War. He was inducted
into the Swimming Hall of Fame in 1965; the Surfing Hall of
Fame in 1966; and posthumously inducted into the US
Olympic Hall of Fame in 1984. In his spare time (1922-30)
he played parts in 28 movies while he lived part time in LA.
He served the people of the City and County of Honolulu as
their Sheriff (1934-59) and was elected 13 times. (Like father,
He has statues honoring his excellence in swimming
and surfing, as well as his role as the Ambassador of Aloha
in California, Australia, France, Hawaii and elsewhere.
Not bad for a beach boywho grew up with
the ocean as his playground and spent hours doing what he
loved most - swimming, canoeing, surfing
and body surfing.
can lead you to creating an amazing legacy that will outlive
you and continue to touch people you've never even met. My
first Aloha experience happened after Duke had passed away.
And I still remember it with fondness.
Why not live your life with enthusiasm
and embrace each day as an adventure?
Why not meet each person with Aloha
in your heart and your actions?
Why not be an Ambassador
of Aloha in your community and your career?
You'll be glad you
did and so will your family,
your friends, your colleagues, your clients, and potential friends
you encounter along the way.
Until next month when I share some of my Hooey in
really a part of the 'sales' process
By Bob 'Idea Man'
People buy or say 'yes' to
something, for emotional reasons in relation to the benefits
'perceived' and sometimes received. They use facts to back up or
justify their purchase or decision.
In your communication with people, it
would be wise to keep in mind that people will react
'emotionally'to what you say or write. You
are 'selling' your ideas, your position, your services,
your products, and most importantly yourself when you
Perhaps it would be beneficial to take a
moment and discuss the basic reasons we've found that people buy or
say 'yes' to something. These emotional needs underlie the reason
they buy into your programs, buy your products, or buy you as a
person to work with or deal with; why they can be persuaded to say
'yes' to something.
Psychologist Abraham Maslow did
exhaustive research and concluded that all people had a hierarchy of
needs. He ranked them from the most basic to the loftiest:
physiological (sheer survival), security,
social, self-esteem, and self-actualization
In 'Secrets of EFFECTIVE Customer
Service' we covered the top ten as they relate to giving
people more reasons to engage you, trust you, or buy from your
company. I have included all 25 for your consideration (and there
are undoubtedly more not catalogued here). In
'Thinking Beyond the FIRST Sale' we actually
explored 51 reasons.
These can be helpful in your
interpersonal skills and dealings with family, friends, employees,
managers, co-workers, clients, and suppliers as well. Remember when
you communicate effectively, people want to be involved in your life
and become actively committed to helping you succeed.
Here are the25 Emotional
To make money
To save money
To save time
To avoid effort
To gain comfort
To improve health
To escape pain
To be popular
To attract the opposite sex
To gain praise
To conserve our possessions
To increase our enjoyment
To satisfy curiosity
To protect our family
To be in style
To satisfy an appetite
To emulate others
To have beautiful things
To avoid criticism
To avoid trouble
To take advantage of
To be individual and unique
To protect our reputation
To gain control over aspects of our
To be safe
Whether you are talking one-on-one,
selling or leading, presenting to a group of people, or
communicating in writing, your audience or readers will be
evaluating and reacting to your words and 'filtering' them
through one or more of the above emotional needs.
Tough sell isn't
it? But if you have done your homework and know a
little bit about the needs, background, and thought processes of
those you want to reach, it will be much easier. You can enhance
your chances of success by carefully crafting your communication to
touch on or draw upon the emotional needs of your audience or
readership. But, be cautious in its use.
Some would ask, isn't this
manipulation? My gut reaction would be to say no! On the
surface it might appear that way, but only you know your
If your 'true' motive is to
communicate more clearly, more effectively and your desire is to
serve them by giving them all the information they need in a way
that makes it easier for them to relate to it - then I say go for
it! Having an honest desire to help people is what builds a
foundation for success under your career or business and helps
ensure both longevity and success. Presenting it in the most
positive manner that would help them relate and respond is good
Update: Close friends of ours
just told us they were expecting. I am so happy for them.
I'm reminded that this concept
works for kids too! We want our kids to grow up
healthy and make wise decisions that will be good for their future.
We need to find ways to appeal to them at their level. This applies
to working with family and friends, as well as clients, co-workers,
management and staff.
So, remember that communication,
especially effective communication, is really a process of selling -
selling your ideas, your desires, your dreams, and your
future. How effective will you be in persuading people to buy
in? How successful will you be in inspiring them to help you
successfully reach your dreams?
Bob's innovative, profitable
Ideas At Work!have been
successfully applied by thousands of professionals across North
America. He is the author of 10 leadership, sales, and
business success books and his articles appear in North American
consumer, on-line, and trade journals. Visit www.ebusinesssuccess.biz
for additional articles.
Last Minute News
February has been
Working on new ideas for websites and joint
venture promotions. Figuring out how to fit in side trips and
working on my visit to Russia for June.Writing and researching ideas for a new book. Set
up a CAPS Foundation Mentorshippackage
offer for an upcoming Speakers Helping
Speakers fund raising campaign. Irene is working with me on
this one as we are including the creation and hosting of a website
as part of our donation package.
March will be
moving fast for sure.
6th: Presenting at CAPS Edmonton's 2nd session in their 6th
Profit from Speaking Series on content and
13th: Fly to Amsterdam, via Minneapolis, to keynote the 3rd
annual Professional Speakers Association (PSA) Holland convention
with speakers coming from around Europe and across the globe. I am
going early to acclimatize and explore.
18th: Global Speakers Network meeting and then PSA Holland
starts this evening.
19th: My keynote is in the afternoon just prior to
NSA President Phil Van Hooser and their black tie that
20th: 2nd day of the convention - I get to listen to some
amazing speakers and hang out with speaking colleagues from around
the globe including a few that have been co-authors of some of our
22nd: Head out to explore The Netherlands for another
couple of days.
Fly to Detroit to work with a new client and help launch
Secret Selling Tips for their 780 sales
25th: Spend part of the morning helping 31 store managers
understand how this sales motivational tool can be best used to help
them equip their sales teams to grow and succeed.Then we launch
Secret Selling Tips for their teams when I get home.
Follow up work withsenior management and
then dinner that evening with close friends who recently moved
27th: Fly home to Edmonton.
And somewhere in all of
this find time to keep working on websites, coaching clients,
articles, and your April issue of Ideas @ Work. I
will definitely be taking my small laptop with me on this
Bob 'Idea Man' Hooey would be pleased
to be a part of your success team and to work with you to
help make your conference, meeting, or training event
a success. For more information about customized keynotes,
professional and personal leadership training and coaching,
or seminars/retreats, please visit http://www.ideaman.net or call our Creative Office
at: (780) 736-0009
Ask about a customized
conference, coaching or training package to suit your specific
career, company, or organizational needs.
Ask about our innovative
leadership and/or sales leaders' motivational training
Pictured here: Bob Hooey with Ha'i Mo'olala
(Storyteller by Shige Yamada)
If you are new to our Ideas At Work!
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See the attached programme
for the full listing of all the speakers, but here're a few
names just to whet your appetite: Randy Gage, Sandy Dumont,
Lindsay Adams, Bob Hooey, Gustav Gous, Philip van Hooser and
Bob is a professional speaker, author,
leadership, sales, and business success
He is proud to
be an active professional member of these amazing
groups of people dedicated to polishing their craft
and to better serving their clients and audiences.
Bob is the co-founder
and a past president of CAPS Vancouver, an honorary
founding member of CAPS Sask., an honorary member
of CAPS Halifax, as well as being an active member
of CAPS Edmonton. He served as CAPS National Director
He would be happy
to discuss how he can work with you to equip and
motivate your leaders, their teams, sales teams,
or volunteers to grow and to succeed.
Call him today at
1-780-736-0009 to explore leveraging his innovative Ideas At
Work with your organization.